Your partner in incontinence expertise

A complete range of innovative incontinence products to ensure optimal skin health for women, men and caregiving relatives.

Two middle-aged women smile and talk outdoors.

Let's talk about women and purpose-made products

The majority of women with bladder weakness don't use incontinence products - yet. And there lies the potential to both increase the quality of life for women and increase business growth for pharmacies.

78% of women with bladder weakness are not using incontinence products yet¹.
80% of women view fitness, mental health and well-being as one².

A middle-aged woman speaks with her pharmacist.

The opportunity for pharmacists

Pharmacists can help women discover effective, stylish and discreet incontinence products that suit their needs. By doing so pharmacists can strengthen their position as a health hub for advice, expertise and product knowledge.

33% of women would consider their pharmacist instead of their doctor for health advice³.

A new level of style

The new wavy lingerie waist within TENA Silhouette is just like underwear. Discretion, femininity and choices in colors and styles are key drivers for winning customer loyalty. Our new update delivers on all.

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Packages of TENA Silhouette underwear Plus in Creme and Noir and TENA Silhouette underwear Normal in Blanc and Noir.

Packages of TENA Discreet Ultra Mini Plus, Normal, Maxi and Maxi night, together with TENA Silhouette Mini pads and low-waist underwear in Noir and Créme.

Products to help women live life fully

We provide the protection women need, when they need it - at home, special occasions, during work, while sleeping, long walks and even day trips. We design products around women's lifestyles to give them complete solutions for every occasion.

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Our range, your expertise

Strengthens your position as a health hub for women
Drives frequent shoppers to the pharmacy
Provides a great possibility to build loyalty
Creates opportunities for cross-selling
Helps you maximize the potential of incontinence products

A pharmacist, talking to her middle-aged customer, points to TENA products for women on a store shelf.

Caring for people and planet

We aim to meet or exceed our target of reducing the carbon footprint of our products by 50% in Europe by 2030.

Innovation: shrinking our footprint with every launch
Products: transparency & EPDs
Raw materials: responsible sourcing
Manufacturing: resource-efficient production
Transports: improving logistics
Usage: sustainable solutions
After-use management: improving circularity

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Sound interesting? Get in touch!

We'd love to have a chat about how we can become your partner in incontinence expertise.

References

1) IPSOS Brand health tracking, BCU 2017

2) J.Walter Thompson Intelligence. (2017). The Well Economy

3) Healthwatch England. (2015). Would you use a pharmacist instead of visiting your GP for advice. Healthwatch England News and Reports

This is TENA

TENA is a brand of Essity, a leading global hygiene and health company. With over 60 years of experience TENA is the No 1 adult incontinence brand globally*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.

With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.

*Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2023 ed

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TENA, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.