All of us in the product safety team use Essity products at home and trust them with our own families. We want to create the best products while doing the right things for the environment. We try to find a good balance and will never compromise on the safety of our products.
Remember, just because an ingredient is natural doesn't mean it's safer for us than a man-made one. There’s no real black and white. Many “natural” things can actually be bad for us.
How safe a chemical is, depends on the specific chemical in question and how much of it is used in the product, as well as how the product itself is used. This is true whether that chemical is natural or man-made. Materials that don’t meet our strict requirements simply aren’t put into our products.
And of course, whenever there are better options for the environment, we use them. Just like you, we love our planet and want our kids to be able to enjoy it too. We’ve committed to lots of projects to reduce our environmental impact and make sure we're as sustainable as can be.